Mutuelle GSMC
Creating a strong visual identity capable of embodying the human values and proximity of a mutual insurance company, through illustrations, pictograms and characters designed to reinforce message clarity and brand distinctiveness.
I guided Mutuelle GSMC in creating a custom illustrated universe, aligned with their graphic charter and values. The challenge: imagine a new visual identity capable of embodying the company's commitment and proximity, moving away from expected visual codes in the insurance sector.
- Client
- Mutuelle GSMC
- Année
- 2024
- Secteur
- Insurance / Mutual
- Discipline
- Art direction, illustration, product design
