Carré vert

Carré Vert is a Parisian outdoor volleyball club, free, open to all, nomadic. No gym, no license, no barrier. Just a net, a court drawn on the ground, and people who show up. Cliclac Studio partnered with Carré Vert to develop a complete brand identity, starting from the name itself. The existing name described without resonating. The new name, Carré Vert, does both, two words that say the court, the color, and the intention. Paris Volley Outdoor completes the picture. The custom typeface is built on a single constraint: the exact proportions of a volleyball court. 9m x 9m per half-court, divided by the attack line at 3 meters from the net. Three distinct zones, three proportional ratios. These relationships become the grid from which each character is constructed. Every letter occupies its space the way a player occupies their zone, precisely, without overstepping. The final mark pushes the system to its limit: every line of the court compressed into a single glyph, a square saturated with horizontal strokes. It is the player who covers every zone, every line, every angle. A letterform, a court, and a club emblem at once. The brand color is an unambiguous grass green, vivid, saturated, the green of freshly cut grass under a Parisian summer sun. Not the institutional green of sports federations. Not the fluorescent green of technical gear. A green that holds as well on a jersey as on a screen, in full light or in shadow. It marks territory without explaining itself. The art direction follows the same logic: editorial, urban, unpolished. Low angles, hard midday light, brutalist towers in the background. Bodies at play, not athletes posing. Paris in summer.